The Year Ahead Will Be What We Make Of It

Feb 23, 2009

By now it’s safe to state that every business is aware that we are experiencing one of the worst economic crises our country has had to face in years. Furthermore, economic analysts are telling us that it is going to get worse before it gets better. Looking around we can pretty much assume that they are correct. Today you can’t pick up a newspaper, turn on a radio or television or even read a daily web news blast without learning that the economic forecast of “doom and gloom” is widening still.

Every day I speak with CEO’s, marketing directors and trade show coordinators, and lately there is a common tone to all our discussions that perhaps one word can sum up fairly well…”scared”. Many speak of “cuts” that have to be made if their business is to survive but, where to make those cuts is often the question? Typically, the initial thought is to cut marketing and advertising. However let us state for the record [ read more ]