Trade Show Exhibiting 101

Mar 5, 2009

Successful trade show sounds subjective, and rightly so, as there are many ways to measure success.  Every company needs to assess their goals and objectives prior to participating and exhibiting in order to measure their success.  For example, goals may be based around sales volume, how much product is sold at a particular show.  Objectives may be to reinforce presence in a market or region, generate leads for sales forces or franchisees, or even to improve market perception of a brand. All are valid and all are subjective to the company exhibiting and the goals and objectives they set at the start.  But what are the basics of trade show exhibiting?  Where does one start?  Well, there are several steps to having a successful trade show. So, let’s take a look at seven key steps you should consider.

Step 1: You need to ask yourself “why do you want to exhibit?”

The answer to this question will clearly define your objective and it is the foundation on which you will build your trade show exhibit. Question #2: What outcome do you desire from the trade show?  [ read more ]

Modular Exhibits: The New Trade Show Trend

Feb 27, 2009

Trade shows represent a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive sales. In addition, show participation enables exhibitors to learn about industry trends, gain competitor insights, and further solidify relationships with current customers.

For 40 years Dynamic Display has built an outstanding reputation on innovative design concepts, excellent product quality, and friendly and responsive customer service. Providing the most up-to-date and versatile exhibit displays available, from pop ups to island displays, banner stands to motion displays, there is a solution for every budget.

For exhibitors who want a more impressive look than pop ups and banner stands provide, there are a growing number of [ read more ]